A successful government contractor with multiple divisions and a wide variety of services, SoBran, Inc. needed a strategy that strengthened its core brand, while attracting new types of buyers.

HOW WE HELPED

To start, Centerboard Marketing developed an organizational structure for a new website that allowed each division to showcase its work while reflecting the company’s umbrella brand. We wrote all web copy, managed original photography, and created a variety of videos, graphics, and downloadable assets to provide numerous opportunities to build authority and encourage visitor engagement and conversion.

After the site launched, we turned our attention to showcasing SoBran’s expertise in original whitepapers, blogs, case studies, infographics, and more.

Centerboard weaves SoBran’s custom content into an integrated customer engagement strategy, ranging from email marketing to inbound strategies such as link-building and social selling.

CONTENT SAMPLES

• SoBran, Inc. website
• InfoGraphic: Which is better for your business?
• Video: Why SafeMail?
• Whitepaper: BioScience ABSL-3 Quality Assurance

RESULTS

• Sessions increased 20%
• Users increased 12%