How to create data-backed content prospects, investors and media crave

How to create data-backed content prospects, investors and media crave

How do you prove your value when your current customers want to keep their relationship with you a secret? Case studies are challenging for many businesses. Cybersecurity companies have an even harder time generating the necessary proof points to help prospects justify a purchase. Even satisfied users often don’t want to reveal security products and […]

My favorite questions to unlock subject matter experts and uncover content gold

My favorite questions to unlock subject matter experts and uncover content gold

When a marketer has a strong relationship with a subject matter expert, they can make content magic together. Subject matter experts (aka “SMEs”) are the folks who know an industry inside and out, who set the strategy for future product development and work closely with customers. Some have strong opinions about controversial issues, which can […]