Centerboard Marketing develops a wide range of original content our clients rely on for marketing campaigns, corporate communications, and the sales process.
FEEDING THE CONTENT BEAST
Launching a new look for your brand or installing a new set of marketing tools can only get you so far if you are saddled with tired content. Yet, crafting fresh, high quality content is a time-intensive process that many marketers do not have the resources to produce. We help you build a repository of content assets that act as a magnet for search engines and potential customers.
HUB AND SPOKE MODEL
We consider your website as the hub of a content development plan. Our team will help optimize your site with conversion tactics and downloadable content to turn it into a lead generation engine.
But we don’t stop there. An effective content strategy considers how you drive visitors to your site and how you follow up with them after they leave. We develop content to create a “red thread” throughout all of your customer engagement strategies.
Beyond the written word, we develop unique visual and interactive tools that capture your brand and increase the likelihood that your content will be shared across a larger audience.
PASSION, EXPERIENCE AND QUALITY
Our talented writers and designers are drawn from the top ranks of journalism, online marketing, and corporate communications. We learn what matters in your industry and create content that resonates with business decision makers and market influencers. At each stage of the content development process, we work closely with your marketing team and subject matter experts to make sure we are on track and ensure quality control.
Rely on our team to help you plan, execute and measure results.