Smart sensor maker Disruptive Technologies was transitioning from a startup to a growth stage company, poised to take advantage of the explosive growth in IoT worldwide. Unfortunately, the company’s website didn’t reflect their innovative culture or their growing presence in the market.
We saw an opportunity to revamp the company’s content strategy and online presence to showcase the benefits of their unique sensing solution and encourage new customers and partners to become part of their IoT ecosystem.
HOW WE HELPED
Centerboard developed a web content strategy to prioritize the needs of potential partners and customers in specific industries. We guided the web redesign from start to finish, including information architecture, content planning, design, writing, testing and launch.
With the launch of the website, the new, audience-focused site structure and page layout make it easier for visitors to find content of interest to them. Simple-to-digest graphics and concise, approachable language demonstrate the company’s expertise and encourage visitor engagement.
Market-specific pages and blog posts are rich with inspiring use cases, customer stories, and analyst data so that Disruptive can prove the value that they deliver.
A searchable “partner finder” demonstrates the strength and diversity of Disruptive’s rapidly growing community of IoT partners and helps prospects find the right mix of services and technology as they build their own smart solutions.