One of the top 10 African American dance companies in the United States, StepAfrika! needed a website that expressed its unique style, drove attendance to performances, and promoted stepping as an educational tool. On a practical level, the site needed to be easy for a small team to manage.
HOW WE HELPED
Centerboard led a team to conceive the new website. We developed the information architecture and wrote all web copy, optimized to attract search engine traffic.
The new website, built using a custom WordPress theme, is easily managed by the Step Afrika! staff and offers ultimate flexibility to promote upcoming events and programs.