Description

A successful cybersecurity company, Cigital was looking for ways to educate new audiences on the importance of integrating application security testing earlier in the software development lifecycle. With a new marketing team in place, it was time to rethink strategies for reaching new buyers and accelerating growth.

HOW WE HELPED

Centerboard began with a thorough discovery process that yielded a set of target personas, brand voice and priority messages aimed at setting Cigital apart from competitors and clearly articulating its unique value.

We then set to work on integrating those key messages into an integrated content program. We ensured that a new Cigital website educated and engaged visitors, with fresh content that matched the brand promise. We revamped Cigital’s library of sales tools and developed a new set of inventive content assets. Our customer engagement plan incorporated demand generation strategies, inbound marketing via Hubspot, and social media.

As part of the planning process, Centerboard equipped Cigital with an editorial calendar, blogging guide, and structure for resourcing a sustainable content program. As a result, Cigital has in place a strong foundation for continued success.

CONTENT SAMPLES

• Cigital website
• eBook: How to build a rock-solid software security initiative in five steps
• eBook: Twelve questions to ask your application security testing vendor
• InfoGraphic: In-house or Outsource?

RESULTS

• Visitor-to-lead conversion rate more than doubled
• Organic web traffic increased 6%
• Bounce rate decreased 7%