Description

When Centerboard Marketing first starting working with Acano, the tech start-up was still figuring out what it would be named. Acano needed to put all of the elements in place to launch its brand, attract the right audience, and accelerate its sales pipeline.

HOW WE HELPED

Centerboard Marketing supported Acano with an inbound marketing strategy and content services including search engine optimization, blog development, copywriting, and social media management. We found unique, cost-efficient ways to build interactive content assets that integrated and enhanced Acano’s offline marketing efforts.

As Acano’s success in the Unified Communications market grew, Centerboard’s strategic support expanded to include sales enablement. We coached Acano’s sales team on social selling strategies for lead generation. We advanced Acano’s ability to track marketing’s impact on sales by remapping the lead flow process, devising requirements for a new marketing automation platform and configuring SalesForce.com to reflect marketing’s contribution.

Within two years, Acano grew rapidly, serving over 2,000 customers and 25 service providers. At the end of 2015, Cisco acquired Acano for 15x earnings.

CONTENT SAMPLES

• Blog: Four ways retailers use video to build loyalty, save time, and drive sales
• Social discovery site to support key industry tradeshow

RESULTS

• Website traffic tripled
• Ranking for key search terms moved from pages 5+ to page 1 of results.
• Social media posts achieved 20% engagement rate