Problems it solves:

Having a big TAM is great for fundraising, but it’s a killer for GTM execution. A deep, shared understanding of a defined target customer is essential for efficient growth.

However, many GTM teams are making decisions based on assumptions about customers that are out of date or incomplete. The way buyers consider their problems and solutions can easily shift before anyone inside the company realizes it.

Online research and synthetic personas built with AI help you improve your understanding, but all your competitors have access to that same information.

First-party data, including actual human-to-human conversations, give you knowledge none of your competitors can replicate with a prompt.

Best for:

• GTM teams trying to serve the needs of multiple audiences and buying committees
• Companies that want to enter a new market or reach different types of buyers than they are today
  
  

How the service works:

What would you love to know about your customers? What would you do differently if you knew?

I start with analyzing your data to understand the attributes of your best-fit customers – not only where you’re winning deals, but also which customers are the most profitable and most likely to renew, expand, and refer.

By mining customer stories and Voice of Customer research with niche markets and hard-to-reach personas, I help GTM teams step outside of their silos and align around the same customer reality. 

You get first-party data to build a go-to-market strategy that helps buyers buy, renew, and expand.

I then turn those insights into a sharp commercial story you can tell with one voice across your whole organization, then bring it to life across your brand, website, content, and campaigns.