Communicate your unique value so you get more meetings, demos, and sales

We help B2B technology companies increase sales velocity with messaging that gets prospects to say, “that’s exactly what we need.”

How We Work

Strategic product and content marketing for B2B cybersecurity, IT, and OT

Grounded in customer insights and competitive research, we align go-to-market teams around a shared story that resonates with buyers and drives revenue. Then we build a marketing engine for repeatable success.

FROM

TO

Targeted audience
Differentiated positioning
Prospects understand your value
Higher lead conversion and win rates
Enabled reps are focused and ramp faster
Steady cadence of fresh, high-quality content
Repeatable Go-to-Market motions and playbooks

From big idea to buyer-ready

We turn your story into customer-facing content, embedded in your sales plays and campaigns.

Product Marketing

Content Marketing

See the System

Programs to systematize and scale at key stages of growth

We serve customers at key inflection points.

If you have complex products and services, long sales cycles, and buying committees with multiple decision-makers, you’re in the right place.

Mid-stage startups and scaleups (typically series B+)

You have, or are nearing, product-market fit, with funding behind you, and ready to build pipeline.

But, you can’t move as fast enough. The founder is still involved in every deal and you’re struggling to grow outside of your personal network. Your pitch deck was built for investors, not for getting prospects to buy.

We’ll help you find the best angles to stand out, build a repeatable marketing engine, and assemble or upskill your team to execute.

Established B2B technology and service providers

You have a proven solution and established customer base.

But, you’re at a pivotal moment. You’re facing new competitors, entering new markets, or launching new products. Your team is burning out. Multiple agencies are overlapping and inconsistent. Your hard work sits on a shelf.

We’ll help you refine and align your messaging and create content that helps buyers make decisions and reps will actually use.

TRUSTED BY 70+ INDUSTRY LEADERS

Margie was instrumental in developing messaging that’s unique and demonstrates our value. She worked across sales, marketing, product, and leadership teams to build alignment and was able to quickly bring that messaging to life by revamping our website content and sales deck. Her work enabled us to tell a clear, consistent story across all our interactions with customers and a foundation we could build from with confidence.

Paul Bjarnason

Chief Revenue Officer, Axio

Why partner with Centerboard?

The Centerboard approach is structured to deliver quick wins that build trust and momentum. We strengthen your team’s capacity and set you up for sustainable success.

Even the sharpest knife can’t carve its own handle.

Our process starts with a value proposition canvas and messaging framework that show how your solutions address customers' most pressing problems in a unique way.