GTM strategies vary greatly by stage of business growth:

• Problem-market fit – You’re testing and learning, so GTM agility is key.
• Product-market fit – You’re establishing GTM processes so you can confidently sell the same things to the same buyers in the same ways.
• Platform-market fit – You’ve got diverse products, markets, and channels, which requires GTM maturity.

It’s painful and inefficient when you’ve reached a new growth stage but still doing GTM the old way. 

Immediately after completing the assessment, you’ll receive a customized report that reflects your GTM maturity and highlights top areas that need attention.

You’ll also have a one-on-one call with Margie Agin to review your results and discuss strategies to improve alignment and drive sustainable growth.