ReelGenie

Fresh, compelling messages to connect with a new target audience.
grove portfolio
Project Detail
Date:
February 9, 2016
Category:
Content strategy,Website
Client:
ReelGenie
Description

Start up ReelGenie was in the process of pivoting its business from a photo-sharing application to a word-of-mouth marketing solution for the travel industry. The founders needed to refine their story to reach a new audience and develop a website that reflected their updated brand.

HOW WE HELPED

Centerboard developed a fresh voice and tone for ReelGenie’s marketing materials. We created a new set of marketing messages to demonstrate immediate value and urgency to the target audience. We then crafted optimized web copy to attract and engage visitors.

The result was a cohesive story ReelGenie could share with investors and prospects.