My favorite questions to unlock subject matter experts and uncover content gold

My favorite questions to unlock subject matter experts and uncover content gold

When a marketer has a strong relationship with a subject matter expert, they can make content magic together. Subject matter experts (aka “SMEs”) are the folks who know an industry inside and out, who set the strategy for future product development and work closely with customers. Some have strong opinions about controversial issues, which can […]

Happy third birthday to Centerboard; celebrating three things that matter most

Happy third birthday to Centerboard; celebrating three things that matter most

Centerboard Marketing just celebrated its third birthday! The past three years have been an exhilarating and inspiring experience. I am so grateful to the clients, partners, and friends who have helped me and Centerboard grow. As I look back on the priorities I had when I launched Centerboard in 2012, I recognize that they are the same […]